When did grocery shopping get gender-ised?! When a gourmet grocery outlet opened in my locality last month, the late-adopter in me sat back and waited to pickup the feedback buzz from the early birds. While that took longer than a month, I happened to browse through their website via a local number which came into circulation as a group forwarded on a WhatsApp.
While the outlet itself is a part of the larger retail group and hence gets credibility from the corporate brand, I was aghast to find labels like ‘her’, ‘she’ in describing their target customer segment and clientele on a public forum. As far as I remember, grocery was simple affair where the man got supplies what the woman cooked. Seems men got smarter to offload this ‘homely’ chore in the turn of the century and women lapped it up like a glorified shopping experience!
Nidhis.daily.blog 