Ever noticed the number of passengers on your flight who are wearing brands from head to toe? As I glanced at one such fellow flyer on a domestic flight, I was wondering if it’s the same person who was checking in ahead of me at the boarding counter? Or the one who was next to me at the security check? Shortly realized it was not a “one but many” situation!
That made me wonder why so many of us prefer to wear loud labels. Is it to stay relevant and in fashion? Does the label help boost our confidence? Or do we attach our self-worth to the brands we own especially the ones on us?

How about spending time building one’s personal brand? Looking inwards, reflecting and nailing down right words for one’s core, image, and personality so as to bring out the uniqueness of you. And then trying to build your own brand; with thoughts, things and experiences which spell YOU.