It matters as not everyone likes to work hard. Not everyone likes to slog themselves for long hours. Not everyone loves the idea of being a disciplined, routine driven person.

Bringing in gamification breaks the monotony of the daily timetable, allows flexibility with fun, lets break free from them vs us and brings people to do things together. It helps build a team, at work, at home, as a family, as a couple too.
Gamification allows you to stay in the moment, be focused and try to learn. It ensures that you may still enjoy the process as much as the outcome. Try to use it in your next task and let the fun begin!